Privacy Policy

Last updated: March 2025

At miKind, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website mikind.de and sign up for our newsletter. Please read this policy carefully.

1. Data Controller

miKind
[Address — see Imprint]
Email: privacy@mikind.de

2. Information We Collect

We collect information you provide directly when registering for the newsletter:

• First name
• Email address (required)
• City of residence
• Parenting stage (e.g. pregnant, baby 0–6m)
• Due date or child's birth month (optional)

We also automatically collect certain technical information when you visit our website:

• IP address and browser type
• Pages visited and time spent on site
• Referring website

3. How We Use Your Information

We use the information we collect to:

• Send you our weekly newsletter
• Enter you into the weekly giveaway draw
• Notify you about changes to our service
• Personalise content based on your city and parenting stage
• Communicate with you about our services
• Improve our website and user experience

4. Legal Basis for Processing (GDPR)

We process your personal data on the following legal grounds:

• Consent: When you provide your email for the newsletter, you are consenting to receive our communications. You may withdraw this consent at any time by unsubscribing.
• Legitimate interests: Improving our services and preventing fraud.

5. Email Service Provider

We use Brevo (formerly Sendinblue) to manage our mailing list and send emails. Brevo is GDPR-compliant and processes data on servers within the EU. Your data is shared with Brevo solely for the purpose of sending newsletter communications.

Brevo's privacy policy: brevo.com/legal/privacypolicy

6. Analytics & Tracking

We use the following tools to understand how visitors use our site:

• Cloudflare Analytics: Privacy-focused, cookieless analytics. No personal data is sent to Cloudflare beyond what is standard in web requests.
• Meta Pixel: We may use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. This may set a cookie on your device. You can opt out via your Facebook ad preferences or by using a browser extension to block tracking pixels.

7. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• Service providers that help us operate our website and services (e.g. Brevo, Cloudflare)
• Law enforcement or regulatory bodies when required by law

We do not share your personal data with any third party for their own marketing purposes.

8. Data Retention

We retain your personal data for as long as you remain subscribed to the newsletter. If you unsubscribe, your email address is removed from active mailing lists but may remain in our system logs for up to 12 months. To request full deletion, contact us at privacy@mikind.de.

9. Your Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have the following rights:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data.
• Right to Restrict Processing: Request limitation on how we use your data.
• Right to Data Portability: Request a copy of your data in a machine-readable format.
• Right to Object: Object to our processing of your personal data.

To exercise these rights, contact us at privacy@mikind.de. We will respond within 30 days.

10. Cookies

Our website uses essential cookies necessary for basic functionality. The Meta Pixel may set additional cookies. We do not use advertising cookies directly on our site beyond the Meta Pixel. You can manage cookie preferences in your browser settings.

11. Children's Privacy

Our newsletter is intended for adults (parents and expectant parents). We do not knowingly collect personal information from children under 16.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@mikind.de or use our contact form.